{"id":1661,"date":"2016-04-28T12:51:58","date_gmt":"2016-04-28T12:51:58","guid":{"rendered":"http:\/\/www.valicon.net\/sl\/?page_id=1661"},"modified":"2016-11-13T18:07:29","modified_gmt":"2016-11-13T18:07:29","slug":"valicon-brand-guidelines","status":"publish","type":"page","link":"https:\/\/oldwww.valicon.net\/sl\/valicon-brand-guidelines\/","title":{"rendered":"Valicon brand guidelines"},"content":{"rendered":"<h1 class=\"guideline-heading\">Osnovna pravila\u00a0pri uporabi logotipa dru\u017ebe Valicon<\/h1>\n<h2>Krovni logotip<\/h2>\n<p>Krovni logotip je osnovni prepoznavni in komunikacijski element dru\u017ebe. Je skovanka dveh besed in sicer Value (vrednost) in Icon (ikona).\u00a0Krovni logotip dru\u017ebe Valicon je sestavljen iz barvne kvadratne ploskve, v kateri je oblikovano ime.<\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/Valicon_THUMBNAILS_LOGOTIP_2016.png\" rel=\"attachment wp-att-1825\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"size-full wp-image-1825 aligncenter\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/Valicon_THUMBNAILS_LOGOTIP_2016.png\" alt=\"Valicon_THUMBNAILS_LOGOTIP_2016\" width=\"200\" height=\"200\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/Valicon_THUMBNAILS_LOGOTIP_2016.png 200w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/Valicon_THUMBNAILS_LOGOTIP_2016-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Najmanj\u0161a priporo\u010dena sorazmerna\u00a0velikost logotipa je 20 px (splet) ali\u00a07 mm (tisk) in jo je treba upo\u0161tevati pri vseh medijih.<\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/F_brand_guidelines_logo2.png\" rel=\"attachment wp-att-1861\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1861 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/F_brand_guidelines_logo2.png\" alt=\"F_brand_guidelines_logo2\" width=\"570\" height=\"206\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/F_brand_guidelines_logo2.png 570w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/F_brand_guidelines_logo2-300x108.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h2>Logotip s sloganom<\/h2>\n<p>Sekundarna razli\u010dica logotipa vklju\u010duje slogan v horizontalni in\/ali vertikalni konstrukciji in se uporablja po potrebi.<\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan-1.png\" rel=\"attachment wp-att-1864\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"size-medium wp-image-1864 aligncenter\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan-1-300x174.png\" alt=\"F_brand_guidelines_logo_slogan\" width=\"300\" height=\"174\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan-1-300x174.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan-1.png 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Najmanj\u0161a priporo\u010dena sorazmerna\u00a0velikost razli\u010dice logotipa s sloganom:<\/p>\n<ul>\n<li><em>razli\u010dica horizontalno<\/em>: 20 px (splet)\/7 mm (tisk);<\/li>\n<li><em>razli\u010dica vertikalno<\/em>: 40 px (splet)\/14 mm (tisk).<\/li>\n<\/ul>\n<p>Najmanj\u0161o priporo\u010deno\u00a0sorazmerno velikost je treba\u00a0upo\u0161tevati pri vseh medijih.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan2.png\" rel=\"attachment wp-att-1863\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1863 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan2.png\" alt=\"F_brand_guidelines_logo_slogan2\" width=\"565\" height=\"187\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan2.png 565w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan2-300x99.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><\/p>\n<h2>Prostor nedotakljivosti<\/h2>\n<p>Prostor nedotakljivosti je tvorjen z enim modulom (ozna\u010deno z x) v velikosti 1\/48 logotipa;\u00a0v primeru razli\u010dice s sloganom <em>vertikalno<\/em> v velikosti 1\/96 logotipa,\u00a0v primeru razli\u010dice s sloganom <em>horizontalno<\/em> pa v velikosti 1\/128 logotipa.<\/p>\n<p>Upo\u0161tevati ga je treba pri vseh medijih.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti.png\" rel=\"attachment wp-att-1821\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1821 size-medium\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti-300x252.png\" alt=\"valicon logo prostor nedotakljivosti\" width=\"300\" height=\"252\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti-300x252.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti-768x644.png 768w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti.png 826w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2 class=\"guideline-subheading\">Barvna shema<\/h2>\n<p>Osnovna barvna shema je sestavljena iz:<\/p>\n<ul>\n<li>krovne primarne barve: modra (C95 M79 Y23 K9,\u00a0R41 G65 B121,\u00a0Hex #294179),<\/li>\n<li>sekundarne barve: srebrna (C40 M29 Y28 K0,\u00a0R168 G172 B175,\u00a0Hex #a8abaf),<\/li>\n<li>tercialne barve: bela (C0 M0 Y0 K0,\u00a0R255 G255 B255,\u00a0Hex #ffffff).<\/li>\n<\/ul>\n<p>Za tiskovine se uporablja barve, dolo\u010dene\u00a0po Pantone barvnem sistemu oz. v\u00a0primeru tiska z ve\u010d barvami po CMYK barvnem na\u010dinu.\u00a0Za spletno komuniciranje se uporablja\u00a0barvne vrednosti po RGB ali po potrebi\u00a0po barvnem na\u010dinu Hex.<\/p>\n<p>Sekundarna barvna shema je sestavljena\u00a0iz dodatnih \u0161estih barv, ki so\u00a0namenjene zgolj uporabi na spletu\u00a0in predlogah (template) za namene\u00a0prezentacij. Uporablja se jih lahko v RGB ali po potrebi po barvnem na\u010dinu Hex.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_shema.png\" rel=\"attachment wp-att-1857\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1857 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_shema.png\" alt=\"F_brand_guidelines_shema\" width=\"558\" height=\"497\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_shema.png 558w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_shema-300x267.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/a><\/p>\n<h2>Uporaba barvne sheme<\/h2>\n<p>&nbsp;<\/p>\n<ol>\n<li>Primarna uporaba barvnega logotipa in razli\u010dice s sloganom je vedno v modri barvi z belim polnilom.<\/li>\n<li>Sekundarna barva \u2013 srebrna se uporablja le v kombinaciji z barvnim logotipom za vsa besedila ali kot podlo\u017ena barvna osnova.<\/li>\n<li>Logotip v inverznih barvah. Pri tem mora biti svetlost\u00a0ozadja vsaj 10\u00a0%.<\/li>\n<\/ol>\n<p><strong>Uporaba sekundarne barve v tem primeru ni dovoljena.<\/strong><\/p>\n<ol start=\"4\">\n<li>Logotip v beli barvi je konstruiran s\u00a0prosojnim izrezom in je lahko uporabljen na razli\u010dnih slikovnih ali vzor\u010dnih povr\u0161inah. Dodatno je dovoljena prilagoditev s 60-odstotno prosojnostjo.<\/li>\n<\/ol>\n<p><strong>Uporaba sekundarne barve v tem primeru ni dovoljena.<\/strong><\/p>\n<p>\u010ce imate dodatna vpra\u0161anja, nas, prosimo, kontaktirajte na info@valicon.net.<\/p>\n<h2>\u00a0<a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brands_guidelines_uporsheme.png\" rel=\"attachment wp-att-1859\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1859 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brands_guidelines_uporsheme.png\" alt=\"F_brands_guidelines_uporsheme\" width=\"595\" height=\"415\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brands_guidelines_uporsheme.png 595w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brands_guidelines_uporsheme-300x209.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/h2>\n<h2>Uporaba<\/h2>\n<p>Logotip in razli\u010dica s sloganom\u00a0morata vedno biti uporabljena tako, kot je to primarno oblikovano.\u00a0V pregledu je nanizanih nekaj\u00a0najpogostej\u0161ih napak nepravilne uporabe.<\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_uporaba.png\" rel=\"attachment wp-att-1858\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1858 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_uporaba.png\" alt=\"F_brand_guidelines_uporaba\" width=\"577\" height=\"499\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_uporaba.png 577w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_uporaba-300x259.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/a><\/p>\n<h2>Prenesi<\/h2>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"wp-image-2870 alignnone\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1-300x75.png\" alt=\"Valicon_LOGO_BARVNI\" width=\"304\" height=\"76\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1-300x75.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1-768x192.png 768w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1-1024x256.png 1024w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1.png 1890w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Logotip Valicon (<a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/logo\/Valicon_LOGO_BARVNI.svg\" target=\"_blank\">SVG<\/a>, <a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI.png\" target=\"_blank\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">PNG<\/a>)<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"wp-image-2871 size-medium alignnone\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1-300x37.png\" alt=\"Valicon_LOGO_SLOGAN_BARVNI (1)\" width=\"300\" height=\"37\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1-300x37.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1-768x96.png 768w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1-1024x128.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Logotip s sloganom (<a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/logo\/Valicon_LOGO_SLOGAN_BARVNI.svg\" target=\"_blank\">SVG<\/a>, <a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI.png\" target=\"_blank\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">PNG<\/a>)<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"size-medium wp-image-2872 alignnone\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1-300x75.png\" alt=\"Valicon_LOGO_BARVNI_INVERZEN\" width=\"300\" height=\"75\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1-300x75.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1-768x192.png 768w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1-1024x256.png 1024w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1.png 1890w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Logotip v inverznih barvah (<a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/logo\/Valicon_LOGO_BARVNI_INVERZEN.svg\">SVG<\/a>, <a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN.png\" target=\"_blank\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">PNG)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Osnovna pravila\u00a0pri uporabi logotipa dru\u017ebe Valicon Krovni logotip Krovni logotip je osnovni prepoznavni in komunikacijski element dru\u017ebe. Je skovanka dveh besed in sicer Value (vrednost) in Icon (ikona).\u00a0Krovni logotip dru\u017ebe Valicon je sestavljen iz barvne kvadratne ploskve, v kateri je oblikovano ime. Najmanj\u0161a priporo\u010dena sorazmerna\u00a0velikost logotipa je 20 px (splet) ali\u00a07 mm (tisk) in jo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oldwww.valicon.net\/sl\/wp-json\/wp\/v2\/pages\/1661\/"}],"collection":[{"href":"https:\/\/oldwww.valicon.net\/sl\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/oldwww.valicon.net\/sl\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/sl\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/sl\/wp-json\/wp\/v2\/comments\/?post=1661"}],"version-history":[{"count":14,"href":"https:\/\/oldwww.valicon.net\/sl\/wp-json\/wp\/v2\/pages\/1661\/revisions\/"}],"predecessor-version":[{"id":4061,"href":"https:\/\/oldwww.valicon.net\/sl\/wp-json\/wp\/v2\/pages\/1661\/revisions\/4061\/"}],"wp:attachment":[{"href":"https:\/\/oldwww.valicon.net\/sl\/wp-json\/wp\/v2\/media\/?parent=1661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}