{"id":5615,"date":"2016-01-18T14:04:57","date_gmt":"2016-01-18T14:04:57","guid":{"rendered":"http:\/\/www.valicon.net\/nasa-rjesenja\/marketing-analitika-automatizacija\/tools\/statistics-and-predictive-analytics\/ibm-marketing-cloud\/"},"modified":"2017-04-10T09:22:46","modified_gmt":"2017-04-10T09:22:46","slug":"ibm-marketing-cloud","status":"publish","type":"page","link":"https:\/\/oldwww.valicon.net\/bs\/sva-rjesenja\/marketing-analitika-automatizacija\/tools\/statistics-and-predictive-analytics\/ibm-marketing-cloud\/","title":{"rendered":"IBM Marketing Cloud"},"content":{"rendered":"<p><b>IBM Marketing Cloud je platforma koja omogu\u0107ava masovnu individualiziranu komunikaciju, \u0161to predstavlja odmak od klasi\u010dne prodaje i konkurencije.<\/b><\/p>\n<p><b>Individualizirana prodaja<\/b><span style=\"font-weight: 400;\"> omogu\u0107ava pove\u0107anje lojalnosti i zadovoljstva potro\u0161a\u010da, pove\u0107anje suradnje sa potro\u0161a\u010dima te prilagodbu postoje\u0107e ponude za potrebe odre\u0111enog potro\u0161a\u010da, \u0161to pove\u0107ava postotak zaklju\u010denih poslova.<\/span><\/p>\n<p><b>IBM Marketing Cloud <\/b><span style=\"font-weight: 400;\">automatizira prodajni proces povezuju\u0107i va\u0161e najva\u017enije kanale, ure\u0111aje, aplikacije i sisteme. Cijelo rje\u0161enje je u <\/span><i><span style=\"font-weight: 400;\">cloud<\/span><\/i><span style=\"font-weight: 400;\">-u, stoga je implementacija brza i jednostavna, a sve rezultate i analize pratite putem jednostavnog korisni\u010dkog interfejsa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0160ta <\/span><b>IBM Marketing Cloud<\/b><span style=\"font-weight: 400;\"> odvaja od konkurencije jeste mogu\u0107nost integracije sa ostalim alatima u <\/span><i><span style=\"font-weight: 400;\">cloud<\/span><\/i><span style=\"font-weight: 400;\">-u i razmjena podataka o pona\u0161anju potro\u0161a\u010da. IBM Marketing cloud se mo\u017ee povezati sa CRM aplikacijama, podaci o pona\u0161anju potro\u0161a\u010da se mogu uvesti u analiti\u010dke alata, gdje se pove\u017eu sa ostalim podacima te se mogu koristiti u prediktivnoj analitici (kao \u0161to je predikcija odlazaka klijenata, <\/span><i><span style=\"font-weight: 400;\">market basket<\/span><\/i><span style=\"font-weight: 400;\"> analiza, itd.). Rezultati analize se zatim ponovno prenesu u IBM Marketing Cloud gdje su na raspolaganju za dalju \u00a0obradu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM Marketing Cloud je platforma koja omogu\u0107ava masovnu individualiziranu komunikaciju, \u0161to predstavlja odmak od klasi\u010dne prodaje i konkurencije. Individualizirana prodaja omogu\u0107ava pove\u0107anje lojalnosti i zadovoljstva potro\u0161a\u010da, pove\u0107anje suradnje sa potro\u0161a\u010dima te prilagodbu postoje\u0107e ponude za potrebe odre\u0111enog potro\u0161a\u010da, \u0161to pove\u0107ava postotak zaklju\u010denih poslova. IBM Marketing Cloud automatizira prodajni proces povezuju\u0107i va\u0161e najva\u017enije kanale, ure\u0111aje, aplikacije [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5399,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"page-product.php","meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5615\/"}],"collection":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/comments\/?post=5615"}],"version-history":[{"count":3,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5615\/revisions\/"}],"predecessor-version":[{"id":5630,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5615\/revisions\/5630\/"}],"up":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5399\/"}],"wp:attachment":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/media\/?parent=5615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}