{"id":5538,"date":"2015-12-18T12:00:17","date_gmt":"2015-12-18T12:00:17","guid":{"rendered":"http:\/\/www.valicon.net\/nasa-rjesenja\/prikupljanje-podataka-cinjenica-trzista\/solutions\/qualitative\/focus-groups-2\/"},"modified":"2017-04-07T09:24:35","modified_gmt":"2017-04-07T09:24:35","slug":"focus-groups-2","status":"publish","type":"page","link":"https:\/\/oldwww.valicon.net\/bs\/sva-rjesenja\/data-market-facts-bs\/solutions\/qualitative\/focus-groups-2\/","title":{"rendered":"Fokus grupe"},"content":{"rendered":"<p><b>\u017delite li testirati ideje za nove proizvode ili usluge, otkriti stavove ili razumjeti potrebe va\u0161ih potro\u0161a\u010da, sa fokus grupama \u0107ete to najlak\u0161e posti\u0107i. Istra\u017eiva\u010dka tehnika predstavlja idealan na\u010din za privu\u0107i potro\u0161a\u010da odre\u0111enoj tematici, ideji ili proizvodu. Rezultati su sadr\u017eajno bogati i prikupljeni na u\u010dinkovit na\u010din, jer vi\u0161e osoba u isto vrijeme razgovara o odre\u0111enoj temi i razmjenjuje svoja li\u010dna iskustva i pri\u010de.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Glavna prednost fokus grupa proizlazi iz zakonitosti grupne dinamike, koja osigurava stvaranje vi\u0161e ideja zbog me\u0111usobne stimulacije sudionika ka boljoj argumentaciji mi\u0161ljenja. Dodatne prednosti su:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0161iri raspon informacija,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">dubinski uvid u osje\u0107aje, percepcije i mi\u0161ljenja,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">prilika za dodatna poja\u0161njenja,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">u\u0161tedu vremena i novca u odnosu na pristup \u201ejedan-na-jedan\u201c.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Da bi zadovoljili potrebe potro\u0161a\u010da ili dobili nova rje\u0161enjima koja nuditi na tr\u017ei\u0161tu, morate ste\u0107i dublji uvid u njihove misli i osje\u0107aje.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u017delite li testirati ideje za nove proizvode ili usluge, otkriti stavove ili razumjeti potrebe va\u0161ih potro\u0161a\u010da, sa fokus grupama \u0107ete to najlak\u0161e posti\u0107i. Istra\u017eiva\u010dka tehnika predstavlja idealan na\u010din za privu\u0107i potro\u0161a\u010da odre\u0111enoj tematici, ideji ili proizvodu. Rezultati su sadr\u017eajno bogati i prikupljeni na u\u010dinkovit na\u010din, jer vi\u0161e osoba u isto vrijeme razgovara o odre\u0111enoj temi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5382,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"page-product.php","meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5538\/"}],"collection":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/comments\/?post=5538"}],"version-history":[{"count":2,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5538\/revisions\/"}],"predecessor-version":[{"id":5579,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5538\/revisions\/5579\/"}],"up":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5382\/"}],"wp:attachment":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/media\/?parent=5538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}