{"id":5455,"date":"2015-12-17T20:26:01","date_gmt":"2015-12-17T20:26:01","guid":{"rendered":"http:\/\/www.valicon.net\/valicon-brand-guidelines\/"},"modified":"2018-10-08T08:40:05","modified_gmt":"2018-10-08T08:40:05","slug":"valicon-brand-guidelines","status":"publish","type":"page","link":"https:\/\/oldwww.valicon.net\/bs\/valicon-brand-guidelines\/","title":{"rendered":"Valicon brand guidelines"},"content":{"rendered":"<h2><b>Osnovna pravila pri kori\u0161tenju logotipa kompanije Valicon<\/b><\/h2>\n<h2><b>Glavni logotip<\/b><\/h2>\n<p>Glavni logotip je prepoznatljiv i osnovni komunikacijski element kompanije. Neologizam je dvije rije\u010di, Value (vrijednost) i Icon (ikona), koje su ujedno i glavna na\u010dela kompanije. Valiconov glavni logotip sastoji se od obojene povr\u0161ine pravougaonika sa ugra\u0111enim imenom.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/Valicon_THUMBNAILS_LOGOTIP_2016.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"alignnone wp-image-1825 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/Valicon_THUMBNAILS_LOGOTIP_2016.png\" alt=\"Valicon_THUMBNAILS_LOGOTIP_2016\" width=\"200\" height=\"200\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/Valicon_THUMBNAILS_LOGOTIP_2016.png 200w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/Valicon_THUMBNAILS_LOGOTIP_2016-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Minimalno preporu\u010dena veli\u010dina logotipa je 20 px (web) ili 7 mm (\u0161tampa) i mora se po\u0161tovati u svim medijima.<\/span><\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo2.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1860 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo2.png\" alt=\"F_brand_guidelines_logo2\" width=\"570\" height=\"206\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo2.png 570w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo2-300x108.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h2><b>Logotip sa sloganom<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sekundarna verzija logotipa uklju\u010duje slogan u horizontalnoj i \/ ili vertikalnoj strukturi i koristi se po potrebi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Minimalna preporu\u010dena veli\u010dina logotipa sa sloganom:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">horizontalna verzija 20 px (web) \/ 7 mm (\u0161tampa)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">vertikalna verzija 40 px (web) \/ 14 mm (\u0161tampa)<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Minimalno preporu\u010denu veli\u010dinu treba po\u0161tovati u svim medijima.<\/span><\/p>\n<h2><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan2.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1863 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan2.png\" alt=\"F_brand_guidelines_logo_slogan2\" width=\"565\" height=\"187\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan2.png 565w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_logo_slogan2-300x99.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><\/h2>\n<h2><strong>Prostor nepovrjedivosti<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Prostor nepovredivosti je izra\u0111en od jednog modula (ozna\u010den sa x) veli\u010dine 1\/48 logotipa. U slu\u010daju verzije logotipa sa sloganom <\/span><i><span style=\"font-weight: 400;\">vertikalno<\/span><\/i><span style=\"font-weight: 400;\"> veli\u010dine 1\/96 logotipa, a u slu\u010daju verzije logotipa sa sloganom <\/span><i><span style=\"font-weight: 400;\">horizontalno<\/span><\/i><span style=\"font-weight: 400;\"> 1\/128 veli\u010dine logotipa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potrebno po\u0161tovati u svim medijima.<\/span><br \/>\n<a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1821 size-medium\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti-300x252.png\" alt=\"valicon logo prostor nedotakljivosti\" width=\"300\" height=\"252\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti-300x252.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti-768x644.png 768w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/04\/valicon-logo-prostor-nedotakljivosti.png 826w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><b>\u0160ema boja<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Osnovna \u0161ema boja se sastoji od:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">primarne boje &#8211; plava (C95 M79 Y23 K9, R41 G65 B121, Hex #294179),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">sekundarne boje &#8211; srebrna (C40 M29 Y28 K0, R168 G172 B175, Hex #a8abaf),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">tercijarne boje &#8211; bela (C0 M0 Y0 K0, R255 G255 B255, Hex #ffffff).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Za \u0161tampane materijale koristi se Pantone sistem boja ili CMYK na\u010din boja pri ispisu vi\u0161e boja. Za online komunikaciju koriste se RGB vrijednosti boja ili ukoliko je potrebno HEX na\u010din boja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sekundarna \u0161ema boja je napravljena od \u0161est dodatnih boja, <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sekundarna boja je sastavljena od \u0161est dodatnih boja, koje treba koristiti samo online i za obrasce za prezentacije. Za tu svrhu, mo\u017ee se koristiti RGB vrijednost boja ili ukoliko je potrebno HEX na\u010din boja.<\/span><\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_shema.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1857 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_shema.png\" alt=\"F_brand_guidelines_shema\" width=\"558\" height=\"497\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_shema.png 558w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_shema-300x267.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/a><\/p>\n<h2><b>Kori\u0161tenje \u0161eme boja<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Primarno kori\u0161tenje logotipa u boji i verzije sa sloganom je uvijek u plavoj boji sa bijelim punjenjem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sekundarna boja \u2013 srebrna se koristi samo u kombinaciji sa logotipom u boji za sve tekstove ili kao podloga primarnoj boji<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Logotip u obrnutim bojama. U tom slu\u010daju, osvjetljenje pozadine mora biti najmanje 10%.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kori\u0161tenje sekundarne boje u ovom slu\u010daju nije dopu\u0161teno.<br \/>\n<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">4.Logotip u bijeloj boji je dizajniran sa prozirnim izrezom i mo\u017ee se koristiti na razli\u010ditim povr\u0161inama. Dodatno prilago\u0111avanje od 60% prozirnosti je dopu\u0161teno.<\/span><\/p>\n<p>Za pitanja o koristenju ovih brend aseta kontaktirajte\u00a0<a href=\"mailto:info@valicon.net\" target=\"_blank\" rel=\"noopener\">info@valicon.net<\/a>..<\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brands_guidelines_uporsheme.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1859 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brands_guidelines_uporsheme.png\" alt=\"F_brands_guidelines_uporsheme\" width=\"595\" height=\"415\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brands_guidelines_uporsheme.png 595w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brands_guidelines_uporsheme-300x209.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/p>\n<h2><b>Kori\u0161tenje<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Logotip i verzija sa sloganom moraju uvijek biti kori\u0161teni u svom primarnom dizajnu. U nastavku su navedeni neki od naj\u010de\u0161\u0107ih primjera nepravilnog kori\u0161tenja.<\/span><\/p>\n<p><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_uporaba.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter wp-image-1858 size-full\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_uporaba.png\" alt=\"F_brand_guidelines_uporaba\" width=\"577\" height=\"499\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_uporaba.png 577w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2016\/05\/F_brand_guidelines_uporaba-300x259.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/a><\/p>\n<h2><b>Preuzimanje<\/b><\/h2>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"wp-image-2870 alignnone\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1-300x75.png\" alt=\"Valicon_LOGO_BARVNI\" width=\"304\" height=\"76\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1-300x75.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1-768x192.png 768w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1-1024x256.png 1024w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI-1.png 1890w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Logotip Valicon<\/span> (<a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/logo\/Valicon_LOGO_BARVNI.svg\" target=\"_blank\" rel=\"noopener\">SVG<\/a>, <a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI.png\" target=\"_blank\" rel=\"noopener\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">PNG<\/a>)<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"wp-image-2871 size-medium alignnone\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1-300x37.png\" alt=\"Valicon_LOGO_SLOGAN_BARVNI (1)\" width=\"300\" height=\"37\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1-300x37.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1-768x96.png 768w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI-1-1024x128.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Logotip sa sloganom<\/span> (<a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/logo\/Valicon_LOGO_SLOGAN_BARVNI.svg\" target=\"_blank\" rel=\"noopener\">SVG<\/a>, <a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_SLOGAN_BARVNI.png\" target=\"_blank\" rel=\"noopener\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">PNG<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"size-medium wp-image-2872 alignnone\" src=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1-300x75.png\" alt=\"Valicon_LOGO_BARVNI_INVERZEN\" width=\"300\" height=\"75\" srcset=\"https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1-300x75.png 300w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1-768x192.png 768w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1-1024x256.png 1024w, https:\/\/oldwww.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN-1.png 1890w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Logotip u obrnutim bojama\u00a0<\/span>(<a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/logo\/Valicon_LOGO_BARVNI_INVERZEN.svg\">SVG<\/a>, <a href=\"http:\/\/www.valicon.net\/wp-content\/uploads\/2015\/12\/Valicon_LOGO_BARVNI_INVERZEN.png\" target=\"_blank\" rel=\"noopener\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">PNG)<\/a><\/p>\n<h1 class=\"guideline-heading\" style=\"text-align: left;\"><\/h1>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Osnovna pravila pri kori\u0161tenju logotipa kompanije Valicon Glavni logotip Glavni logotip je prepoznatljiv i osnovni komunikacijski element kompanije. Neologizam je dvije rije\u010di, Value (vrijednost) i Icon (ikona), koje su ujedno i glavna na\u010dela kompanije. Valiconov glavni logotip sastoji se od obojene povr\u0161ine pravougaonika sa ugra\u0111enim imenom. &nbsp; Minimalno preporu\u010dena veli\u010dina logotipa je 20 px (web) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5455\/"}],"collection":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/comments\/?post=5455"}],"version-history":[{"count":4,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5455\/revisions\/"}],"predecessor-version":[{"id":9366,"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/pages\/5455\/revisions\/9366\/"}],"wp:attachment":[{"href":"https:\/\/oldwww.valicon.net\/bs\/wp-json\/wp\/v2\/media\/?parent=5455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}